Senior WordPress Web Designer. Site Care, Redesigns, WooCommerce Builds.
With 20+ years of experience, leave it to me to handle the fixes, the redesigns, and the WooCommerce builds — so you don't have to.
- Hospitality
- Tourism
- Construction
- Professional Services
- Experience-driven Brands
- Trades
- Health & Medical
- Legal
+ many, many smaller brands over the years
There's a gap between agencies and freelancers. This is it.
Agencies are expensive and hand your project to someone junior the moment the contract’s signed. Freelancers are often great at one thing, so you end up managing five different people for site care, a redesign, and the store you actually need.
Lawrence of Australia is a Sunshine Coast-based independent creative studio, built as a deliberate alternative to both, covering site care, redesigns, and WooCommerce builds under one roof.
One senior creative with 20+ years of experience, working directly with your business from first conversation to final deliverable. Strategic thinking and execution in one place, with one person accountable for all of it.
How it Works
From first conversation to finished work - here's the process.
1. Discovery Call
30 minutes. You talk, I listen. No brief required - just an honest conversation about what you're trying to achieve. If we're a good fit, I'll tell you. If we're not, I'll tell you that too.
2. Proposal & Scope
A clear proposal lands within a few days - scope, cost, timeline, all of it. No vague estimates, no "we'll figure it out as we go." You approve everything before anything starts.
3. Creative Work
Senior-level execution, start to finish. You'll have one point of contact throughout - me - and the work gets my full attention, not whatever's left over after I've managed a team.
Looking for something else?
Being an all-round creative, I can help you with all these kinds of things
Web Design
My main bread & butter. Custom, conversion-focused builds that represent who you actually are. Not templates. Not close enough. Actually you. WordPress + Elementor Pro for whatever you need. Prefer Webflow? No worries.
Website Speed & Maintenance
Sites slow down, plugins go out of date, and security holes creep in - whether you're watching or not. I keep things fast, updated, and running properly, so you're not the one finding out it's broken.
Brand Strategy
The thinking before the visual. What your brand stands for, why anyone should care, and what makes you different from the next option. Everything else flows from this.
Brand Identity
Logo design, visual systems, the works. Built to last and built to mean something - not just to look nice on a business card.
Brand Guidelines
The document that stops your brand falling apart every time someone makes a new flyer. Everything locked down, consistently.
Front-End SEO
Most sites bolt SEO on as an afterthought. I build it in from the start - proper heading structure, fast-loading pages, alt text that actually describes the image, and clean code that doesn't make Google's job harder than it needs to be.
Naming
Harder than it looks. I've named products for a US agency and a European bank, among other things. If you need something memorable, available, and safe in other languages - let's talk.
Campaign Creative
Campaign creative and art direction. I've worked on Fanta, British Airways, Volvo etc. That thinking applies whatever your budget.
Campaign Concepting
The idea before the execution. Most designers make the poster. Not many can tell you what it should say and why.
Copywriting
Words that sound like a human wrote them, even if at first they were generated by AI. Life's too short not to use AI, let's just do it properly.
Video & Motion
Scripts, editing, direction - the whole thing. Because a great brand video isn't just well-shot, it's well-thought. If your current video makes people click away in the first ten seconds, let's fix that.
Pitch Decks & Presentations
If the stakes are high, the presentation needs to match. I've presented creative work to boardrooms across three continents - I know what a high-stakes deck needs to do, and how to make it do that.
Print Collateral
Menus, brochures, stationery. Because the quality of the finished object says something about your business - whether you think about it or not.
Image Enhancement & Restoration
Got a low-res logo from 2009 or photos that aren't quite good enough? Before you reshoot or redraw, it's worth a conversation. A lot of assets can be salvaged and brought up to scratch.
Document & Proposal Design
Capability documents, media kits, rate cards, proposals. The stuff you hand to a potential client that should look as good as everything else you do - and usually doesn't.
Some of what I've made
Coral Sea Resort
Website design and WordPress build for this Solomon Islands based resort and casino that needed a fresh upgrade.
- Hospitality
- Tourism
- Web Design
- WordPress
Wedfest
Full brand identity and web presence - from naming to launch - for a Whitsundays wedding-festival experience that needed to feel nothing like a standard venue.
- Tourism
- Events
- Web Design
- WordPress
- Branding
Warbird Adventure Flights
Full brand identity and web presence, from logo to launch - for a Caloundra-based aerial adventure business that wanted nostalgic presence for their historic planes.
- Adventure
- Tourism
- Web Design
- WordPress
- Branding
About me
I’ve been a designer since pretty much the start of the internet – which dates me, but also means I’ve seen every trend, survived every platform shift, and developed a reasonably good sense of what actually works versus what just looks good in a mood board.
My career took me from Melbourne to Dubai, where I spent years at various agencies. I spent a few in advertising too, with Ogilvy, working on global accounts – IBM, British Airways, Volvo, Fanta, VW to name a few. The kind of work where standards are non-negotiable and the margin for “we’ll fix it later” is basically zero. After that, several years freelancing in Thailand, then back to Australia just in time for Covid (!), but here we are.
These days I’m based on the Sunshine Coast in Queensland, working with clients across Australia on projects where the creative work actually matters to the outcome. Tourism, hospitality, experience-driven brands tend to be my sweet spot – but if you take your business seriously and you want work that shows it, we’ll probably get along nicely.
Testimonials
Common Questions
Do you only work with businesses on the Sunshine Coast?
Not at all. Most of my clients are interstate – I work with businesses all over Australia, and occasionally internationally. Everything runs remotely without any drop in quality. Where you’re based genuinely doesn’t matter.
We've never briefed a creative studio before. Do we need to have it all figured out?
No. Most good projects start with half an idea and a problem worth solving – that’s exactly what the discovery call is for. Come with a rough direction and some context. That’s enough to start.
We're a small business. Is this the right fit?
If you care about how your business looks and what it says about you, yes. I work with businesses at all different stages. Size isn’t the qualifier – how seriously you take the work is.
What does it cost?
It depends on scope – website design, brand identity, and full studio projects all sit at different price points. The fastest way to get a real number is a 30-minute call, after which I’ll put together a clear proposal. See pricing.
Let's talk about what you're trying to build.
Got a brief ready? Bring it. Got a vague idea and a problem to solve? Even better – that’s where the interesting work usually starts.
No lock-in contracts. No junior handoffs. Senior creative work, start to finish.
I respond to every enquiry within one business day.
