About me

I’ve been designing websites since pretty much the start of the internet. Design was my first calling, being involved with creative activities (drawing, writing and music) since I was a kid, but I learned how to code so I could make my designs come to life. Then WordPress came and made basic coding a thing of the past. Then AI came. So now I can concentrate on other aspects of web presence for my clients like strategy, positioning, and the judgement calls a template can’t make. Any tool can build a page now. Knowing which page your business actually needs, and why, is still down to experience.

The history

I started out in Melbourne, working in a few agencies before being summoned to Dubai to lead an up-and-coming web design department. I spent five years there, including a stint in advertising at Ogilvy, working on brands like IBM, Volvo, British Airways, Fanta, and Sprite, plus plenty of smaller ones. A lot of property developer sites, a few retail and event ones. Pretty much everything.

After Dubai, I freelanced from the outskirts of Chiang Mai, Thailand, picking up clients from the UAE, Australia, the UK, and the States. One even came from Zimbabwe.

Eventually I made my way back to Australia, landing in Queensland just in time for Covid (best possible state to land in). A few years later I ended up on the Sunny Coast, which turned out to be exactly where I needed to be.

Web Design on the Sunshine Coast