Portfolio: Bleef


This Irish meat wholesaler wanted a name, a logo and a website. They wanted a name that represented a “no-bull” kind of attitude and a logo design to match.

I came up with the name “Bleef” as a mixture of the words beef and lamb – their two main products. The nice thing about it is that it made a sound very similar to belief – so a nice line of taglines immediately became apparent: “Bleef in Us”, for example.

The logo represents the fresh Irish pastures, as well as an “e” sheep metaphorically grazing.

I then put all this together into a website for them using WordPress.


Tasks Performed:

Website Design
WordPress Build
Tagline Creation
Logo Design

Lawrence was very good to work with. He was very responsive and we were very satisfied with the quality of work. His own expertise and advice really helped to bring our project to the next level.

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