This Irish meat wholesaler wanted a name, a logo and a website. They wanted a name that represented a “no-bull” kind of attitude and a logo design to match.
I came up with the name “Bleef” as a mixture of the words beef and lamb – their two main products. The nice thing about it is that it made a sound very similar to belief – so a nice line of taglines immediately became apparent: “Bleef in Us”, for example.
The logo represents the fresh Irish pastures, as well as an “e” sheep metaphorically grazing.
I then put all this together into a website for them using WordPress.