My blog about web design things

Professional services websites on the Sunshine Coast have a template problem. When every accountant, consultant and law firm looks identical online, trust is the first casualty – and so is your ability to stand out. Here’s what a proper custom site does differently.

Your logo is just the start. Here’s why a proper brand identity – one that actually works across every touchpoint – is worth getting right, and why a quick AI-generated logo usually isn’t the shortcut it seems.

WordPress, Wix, or Squarespace – which platform should you choose? I build on WordPress, so I’m obviously biased. But here’s what I’ve learned watching Sunshine Coast businesses make this decision: the platform that seems easiest at the start often costs more in the long run. Here’s the honest breakdown of what each one actually gives you.

If you’re asking whether to update your website or rebuild it from scratch, you probably already know the answer. Most Sunshine Coast businesses fall into the ‘start fresh’ category – not because they did anything wrong, but because cheap template work was never going to last. Here’s how to actually make the call.

I’m not going to promise you’ll rank number one for everything within 90 days. What I will tell you is that most businesses are throwing money at SEO campaigns on websites that are fundamentally broken. It’s like paying for racing fuel when your tyres are flat. Fix the car first.

Most tradie websites on the Sunshine Coast are terrible at the one job they’re supposed to do – bring in customers. Here’s a no-BS guide to what actually works.

Web design has its own version of dodgy builders. It’s just quieter. No half-built structures to point a camera at – just businesses stuck with broken websites, vanished developers, and a sinking feeling that they’ve been had.

Most restaurant websites look the same and do half the job they should. Here’s what actually works, what doesn’t, and what I’d change – from someone who’s been on both sides of the counter.

So you need a website. Or maybe you’ve got one that makes you cringe every time someone asks for the URL. Either way, you’re about to wade into the murky waters of choosing a web designer – and there’s a lot the industry would prefer you didn’t know.

Look around the Australian small business web landscape right now and you’ll notice something odd – everything’s starting to look the same again.

If you’ve been Googling this question, you’ve probably found everything from “$500 on Fiverr!” to agency websites with “contact us for a quote” buttons (translation: brace yourself). The truth?

I’ve been designing websites since the early 2000s, which makes me either experienced or old, depending on how generous you’re feeling. Back then, the web was a chaotic mess of possibility…