Before Flotty was a name, it was a thing. One of those flat, water-mat-type-floaty-things. They asked me to come up with a catchy name for this particular kind of floaty thing aimed at a decisively Australian audience. Using our love for nicknames, and discovering that ‘Floaty’ was already taken (and a bit boring), I opted for Flotty – short for, flat-floaty thing!
This idea carried on into the logo which I created for them wherein you see elements of fun, floaty mats and water all entwined in a nice, blue marque.
I then designed their simple e-commerce website and built it in WordPress. I wrote most of the copy too :)
Update: the site is no longer live because they have been bought out! Wow…