Adam was the first to engage in the noble art of naming!

Brand or product naming

It can take some time to come up with a good and original brand name that allows people to connect with you right off the bat. It needs to be original, fresh, though provoking, and completely apt for whatever it is.

A creative name might come in a matter of seconds, or it can take many days to find a name that hits several nails on the head in terms of brand appeal, originality, copyright and trademark issues, domain name availability, cultural awareness, likeability, humour or seriousness, depth or lightness, etc etc.

Think of the great brand names:

Apple. Doesn’t really sell technology, does it? But there’s that mysterious appeal there that broke the markets.

As much as I dislike Twitter, it has always been a great brand name that describes the actions of the users on its platform. They “tweet” short (though, often not pretty) messages. Twitter became a great brand name that offered extendibility into its actions as well.

Elon Musk’s The Boring Company seems pretty obvious for a company that bores minerals. But it’s a risky name which many managers might not be brave enough to manage! It says what it is on the tin and raises a smile while it’s at it.

Depending on what you’re looking for, I can help. I have named products for companies in the United States and in Europe and I have named a few businesses here in Australia – one which was recently bought out.

So let me help you get off to a flying start with a name that will get your business or product attention.

I have yet to find someone who has been so responsive to my requests at all times of day and night, weekends, etc. Regarding the work – it has been outstanding. It was a pleasure to work with Lawrence – highly creative; very smart; very dedicated to outstanding customer service.
I took a chance on using Lawrence because I loved the name of his company…and I’m so glad I did. He has a unique approach and sensibility that enables him to look at a naming problem from many different angles. Because of this, he was able to take a difficult brief and develop a list of names that fit perfectly what we were looking for. Not only is he creative, he’s also super easy and fun to work with – and his wry sense of humor comes through in his naming suggestions.

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